Social Media & Digital Content
Ashario
Refining Digital
Luxury Experiences
As the Marketing Specialist at Ashario Cannabis, I have been integral in promoting and maintaining an elevated cannabis brand presence at both the Aurora and newly opened Thornton locations.
My responsibilities include managing digital content and implementing strategic marketing initiatives:
Website Management: Updated and refined all website imagery to align with the brand's sophisticated aesthetic, ensuring visual consistency and accurate product representation.
Digital & In-Store Marketing: Developed engaging Weekly Promotional TV graphics highlighting featured products and special promotions.
Designed customized weekly TV menus for Aurora and Thornton, tailored to specific store inventories and customer preferences.
Maintained dynamic content on PK and Wellness TV displays, enhancing customer experience.Social Media Strategy & Execution: Executed a comprehensive social media strategy for Thornton's grand opening, creating and publishing three to four targeted Facebook posts daily to drive local engagement.
Introduced and curated the weekly "Budtender Pick of the Week" Instagram stories, seamlessly aligning with established content themes.
Generated weekly organic story posts from store locations to foster community connection and brand authenticity.
Overall, my work at Ashario Cannabis focused on refining the brand's digital and in-store presence, creating engaging content that attracts customers and fosters lasting connections within the community.
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My role encompassed extensive digital marketing and content creation aimed at amplifying Ashario's refined brand identity. This included creating impactful pre-launch "Open Now" graphics to build anticipation and awareness, professionally editing product imagery for cohesive visual consistency, and developing captivating TikTok videos to attract and engage our audience.
Additionally, I designed accessory-focused visuals specifically tailored for Facebook, crafted custom Ashario VIP displays to enhance in-store customer experiences, and produced detailed, dynamic digital menus reflecting weekly product updates, specials, and promotions. Each of these elements was carefully executed to reinforce the brand's elevated positioning and encourage meaningful connections with customers.
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Ashario Cannabis caters to discerning consumers seeking premium cannabis products. The target audience values sophistication, exclusivity, and high-quality experiences, responding positively to visually appealing and thoughtfully curated content that reflects their refined lifestyle and purchasing preferences.
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My approach focused on maintaining a consistent and polished visual identity across all platforms. I used clean layouts, clear typography, and high-quality imagery to ensure each piece of content aligned with the brand's established tone. Visual consistency was key in reinforcing recognition both online and in-store.
I applied principles of visual hierarchy and alignment to improve clarity and user experience. Every asset—from social posts to TV screens—was designed with intention, ensuring it communicated the message effectively while staying true to the brand’s standards.
