Print / Direct Mail

Clear Organic Market

  • Direct mail flyer for Clear Organic Market grand opening - colourful print esign with branded icons and organic food visuals

  • Back of grand opening flyer with service highlights - delivery, eco-friendly shopping and discount promotions for grocery brand.

  • Custom branded eco-friendly reusable shopping bag with logo and food symbols for Clear Organic Market - grocery branding with fruit icons and organic visual identity.

  • Grand opening ad for Clear Organic Market displayed on digital bus stop sign- cohesive visual identity across print and digital elements.

  • Print collateral for Clear Organic Market - Grand opening mailers, neighbour letters, organic education piece, and coupon design

  • Custom branded symbol set pins for Clear Organic Market featuring fruit and veggie icons - visual identity elements used across campaign

Designing a fresh
organic experience

The Clear Organic Market project aimed to enhance accessibility to affordable organic food for health-conscious consumers. The design focused on promoting freshness and local sourcing while establishing a strong organic identity. Key elements of the project included:

  • Direct Mail Campaign: Created two direct mail pieces—a healthy eating educational mailer and a grand opening promotion—along with a transit shelter ad.

  • Visual Identity: Incorporated vibrant yellow accents and hand-drawn illustrations inspired by local farms to appeal to eco-conscious shoppers.

  • Brand Consistency: Utilized fruit and vegetable backgrounds and the Brevia typeface to create a cohesive brand experience.

This project sought to engage consumers in a friendly manner, guiding them toward healthier choices and emphasizing the benefits of organic food.

  • Designed two direct mail pieces: an educational mailer on healthy eating and a grand opening promotion, with a transit shelter ad.

    Incorporated consistent visuals like fruit and vegetable backgrounds and the Brevia typeface for brand identity.

    Used vibrant yellow accents and hand-drawn illustrations related to local farms to appeal to eco-conscious consumers.

  • Clear Organic Market targets health-conscious consumers seeking affordable organic options.

    The design approach appeals to eco-conscious individuals seeking clarity and accessibility in organic food.

    Emphasizing freshness, local sourcing, and a distinct organic identity resonates with consumers seeking healthier, sustainable alternatives.

  • The design approach prioritized clarity and accessibility to effectively convey the benefits of organic food in a friendly manner.

    Vibrant yellow accents and hand-drawn illustrations were strategically employed to captivate the eco-conscious target audience.

    Consistent branding elements, including fruit and vegetable backgrounds and the Brevia typeface, were utilized to ensure a unified brand identity.

  • Branded grocery tote with Clear Organic Market logo and pattern - designed for organic and conscious retail audience

  • Detailed view of grocery store print design - bold colours and brand icons featured on promotional campaign flyer mailer.

  • Expanded look at flyer back side- print layout promoting delivery, eco-friendly services, and opening day-deals.

  • Dual mailer layout showing Clear Organic Market grand opening flyer and organic awareness campaign with coupon. Neighbour outreach and promotional materials for grocery launch.

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