Developed comprehensive brand guidelines, including color palettes, typography, and visual standards, establishing a cohesive and consistent brand identity.

Created a social media monthly plan, consisting of both video content for reels and static posts, fully aligned with the brand guidelines.

Edited and integrated stock imagery to fit SourCore’s vibrant aesthetic, ensuring every visual matched the brand's identity.

Tailored social media posts, adhering to brand standards and driving engagement on platforms like Instagram.

Applied the brand guidelines across multiple platforms, ensuring consistency in packaging, gift cards, business cards, and clothing tags for a unified customer experience.

SourCore's target audience comprises teens and young adults seeking trendy and vibrant summer clothing options.

The design approach aimed to resonate with this demographic by infusing the brand's identity with vibrant colours and engaging visuals.

By incorporating imagery of the target demographic with edited backgrounds in SourCore's colours and symbols, the design strategy offered a fresh perspective while maintaining relevance.

My design approach centers around creating visually cohesive and engaging brand experiences that resonate with the target audience. I believe in the power of comprehensive brand guidelines as the foundation for consistency across all touchpoints. For example, in my work with SourCore, I developed a complete set of guidelines covering color palettes, typography, and visual identity, which informed every design element from social media posts to packaging and business cards.

I approach each project by thoroughly understanding the brand’s values and the audience’s needs, which helps me create designs that not only look great but also communicate the brand's message effectively. My design process integrates both static visuals and dynamic content, like the video reels and static posts I created for SourCore’s social media. I prioritize brand cohesion across every platform, whether it’s a digital or physical product, to ensure that the brand’s story is conveyed consistently.

By integrating well-curated stock imagery, applying seamless editing techniques, and developing monthly social media plans, I ensure that the brand’s identity stays unified across all content types. My goal is to deliver designs that not only capture attention but also foster deeper connections between the brand and its audience.